![]() ![]() Snapchat turned down $3 billion, WhatsApp is taking $19 billion from Facebook, Ratuken spent almost a $billion on Viber in Japan, WeChat, owned by Tencent in China, is considered to be worth more than $billion as well. Google's Hangouts are supposed to be a form of messaging app, but most users associate it with the live video conference function to which its name relates. Mary Meeker, in her 2014 Internet Trends presentation at the Code Conference, pointed to the new crop of messaging apps and contrasted them to more "traditional" social media apps like Facebook. It should come as no surprise that Apple is expending the effort on the "most frequently used app in iOS." The other important piece of the puzzle is the skyrocketing value of messaging apps. What caught my eye as I watched the livestream of the keynote was how much attention has been paid to iMessage in iOS 8. Facebook and Microsoft are somewhat in the role of frenemies, but more on that another time. ![]() ![]() The users are unified with Apple. Apple's devices are unified with each other. Apple's goals are well-aligned with its many partners, with which it is making common cause against Tim Cook highlighted improvements in App Store discoverability and the new ability to sell apps in discount "bundles." Most importantly, not only are iOS and OS X becoming more unified, but Apple has an unprecedented share of its users on the latest versions of these operating systems compared (embarrassingly) to the more popular Android and Windows platforms. A new programming language, Swift, that can work alongside the standard Objective-C that Apple developers have used for the last 20 years, promises to make apps faster to code and faster to run. ![]() There was much for the 5,000 developers in attendance (and millions more by livestream or liveblog) to be happy about. Although it lacked a standout hardware reveal (or even a wink) the two-hour presentation showed Apple's software engineers more deeply engaged in integration between different products, services and partners than ever before. iOS 8 and Mac OS X Yosemite will work together seamlessly content can pass between (Apple) devices and their users in increasingly effortless ways developers can use extensibility to tie third-party apps deeper into system-level functions. Apple's Worldwide Developers Conference keynote in San Francisco yesterday returned again and again to the theme of unity. ![]()
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